Private Label

Shurfine logo

Every store is challenged with the task of developing and maintaining a unique identity. Each store is, in fact, its own brand in the marketplace. A key ingredient for success for independents is Shurfine, the highly acclaimed private label store brand program. Once confined to the grocery aisle, today’s comprehensive Shurfine program includes products in virtually every department.

The quality and value of Shurfine products are unrivaled. Once sampled, consumers consistently cite a preference for Shurfine products when it comes to eye appeal, taste and value.



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